Social Media Marketing Strategy: Utilizing Nextdoor to Increase Virtual Com

About the Program

Category: Information Technology (Best in Category)

Year: 2023

​The San Bernardino County Animal Care Division works to prevent rabies in humans and pets, to educate the public about responsible pet ownership, including the importance of spaying and neutering, to protect and serve the public and pets by enforcing all laws and ordinances pertaining to animal care, to care for all animals domestic and wild, to reunite lost pets with their owners, to place unwanted pets into new homes, and to maintain a high quality of service. In efforts to increase community engagement and outreach and meet the goals and mission of the Division, the San Bernardino County Animal Care Division implemented the use of the social media platform, Nextdoor, to better reach and serve the community at large. Nextdoor is a location-specific social media platform that allows an individual or organization to share social media content within specified geographic proximities. Using Nextdoor, the San Bernardino County Animal Care Division has been able to facilitate adoption connections, donations, and has distribute educational resources at a lightening-speed rate.