Regional Parks Rebranding, New Logo, and Taglines

About the Program

Category: Parks and Recreation (Best in Category)

Year: 2023

The Regional Parks Department manages and maintains 10 Regional Parks throughout San Bernardino County, including portions of the Santa Ana River Trail, totaling more than 8,000 acres. Each park offers diverse outdoor recreation opportunities in settings that range from metropolitan, mountain, and desert scenery. Six parks offer camping experiences that range from tent to large RV rentals and full hook-ups. Among the popular activities found in our Regional Parks are fishing, bicycling, hiking and camping. By promoting events and services in our parks that encompass these activities, the department recognized these activities reflected the best use of open space in one place for communities to recreate and enjoy. Redesigned Logo As part of the overall County’s rebranding guideline efforts, Regional Parks seized the opportunity to rebrand its logo using a design that incorporated these activities as icons using a subtle color scheme. The Use of Taglines While redesigning a new logo, the department used the opportunity of rebranding to incorporate the use of taglines that would accompany the logo for marketing purposes. The taglines, Step into the Great Outdoors and Find More to Explore with San Bernardino County Regional Parks were selected based on the diverse outdoor recreation opportunities that are offered at our facilities.