Palm Tran's Paradise Pass
2022 NACo Achievement Award Winner
Palm Beach County, Fla., FL
Best In Category
About the Program
Category: Transportation (Best in Category)
Year: 2022
Palm Tran launched the Paradise Pass on November 14, 2021, a project designed to simplify and create a more efficient bus fare collection system for bus riders and bus operators. The Paradise Pass, in a nutshell, is a new contactless way to pay bus fares with a reloadable tap-and-go smart card and/or a free app.
Benefits are many. Users have added protection and security with their funds by registering their card and/or app. If lost, the card is replaced and funds are transferred to the new card/app. The app is accessible and efficient as it is on a rider’s phone, making it convenient and giving passengers control right at their fingertips. Fare capping is now possible with the Paradise Pass, which results in a significant savings for frequent riders who take more than two bus trips a day. For monthly pass holders, the Paradise Pass allows them to pay as they go, instead of purchasing a monthly pass upfront.
Designed to evolve, the Paradise Pass will roll-out other benefits for riders and provide Palm Tran’s planning team real-time data to be used for developing and improving fixed-routes.