MIA COVID-19 Vaccine Outreach Program

About the Program

Category: Health (Best in Category)

Year: 2022

In support of the efforts by Miami-Dade County and the State of Florida to make the COVID-19 vaccine more easily accessible to the County’s airport and tourism employees and travelers, Miami International Airport served as a vaccination site from May 10 to July 20. MIA promoted the vaccination operation through earned media and social media campaigns, as well as through terminal-wide signage at MIA’s check-in area. Because of heightened demand, the vaccination operation had to be expanded to two locations at opposite ends of the airport, and the hours of operation extended from 7 a.m. to 7 p.m. instead of 8 a.m. to 5 p.m. MIA’s community outreach through its multiple communication channels resulted in a total of 100,000 vaccinations provided at the airport.