International Trade and Export Readiness Program

About the Program

Category: Community and Economic Development (Best in Category)

Year: 2023

International trade has long been a focus of business and job creation in San Bernardino County. For this reason, the San Bernardino County Economic Development Agency (EDA) created the International Trade and Export Readiness Program to effectively position County businesses as globally oriented competitors for international markets. To increase effectiveness the program also positions county businesses in international markets and regions where the products and services manufactured are most competitive. A key strategy of the program helps to increase the number of local companies who are export ready and assists current exporters with increasing international sales in specifically tailored markets based on each companies’ products and services. To further increase international trade opportunities, the program helps companies who are not currently exporting advance to a level of Export Readiness through implementation of key strategies and tactics. The most critical strategy is the EDA’s engagement with key stakeholders in the county through targeted meetings with potential and current exporters. Implementation of each strategy and its associated tactics is quantifiably measured using customized metrics which are reported quarterly.