Brighter Beginnings - CountyCare's Maternal and Child Health Program

About the Program

Category: Health (Best in Category)

Year: 2023

CountyCare Health Plan is one of five Medicaid managed care health plans in the State of Illinois. Owned and operated by Cook County Health (CCH), CountyCare is the only government owned, provider-led managed care organization (MCO) in Illinois. CountyCare currently serves over 450,000 members in Cook County. CountyCare's Brighter Beginnings program is the Health Plan's maternal and child health (MCH) program, uniquely designed to reach, educate, and support CountyCare's MCH population through connections to community resources, a vast network of MCH providers, care management services, benefits, rewards, and access to actionable information. The creation and launch of the Brighter Beginnings program focused on bringing all of CountyCare's MCH services under one comprehensive program, with the ultimate goal of improving key maternal and child health outcomes and helping families in Cook County thrive. During the summer of 2019, a team of CountyCare staff with a shared passion for the health and wellbeing of CountyCare's MCH population developed the Brighter Beginnings program with member input and participation. The program officially launched in September of 2019 and has continued to grow and evolve since then.