Animal Care and Control to Animal Care: The Comprehensive Rebrand

About the Program

Category: Health (Best in Category)

Year: 2023

​ San Bernardino County Department of Public Health, Animal Care Program is dedicated to honoring its mission statement of commitment, care and compassion for the animals and residents of this community. This dedication is reflected in the program’s recent name change from Animal Care and Control to Animal Care. The rebranding focuses on the care and compassion that is the foundation of the program’s culture and sheds the negative connotation often associated with the use of words like control and enforcement. The program highly values customer service and increased approachability to the society it serves. Animal Care offers resources to pet owners including reuniting animals with owners, animal adoptions, dog licensing and a spay/neuter voucher program. Many adoptions are completed at reduced cost through the support of the non-profit agency, Animals aRe First Fund (ARFF). Animal Care enforces California state dog licensing law to confirm dogs are vaccinated against rabies and may improve the chances of a pet’s safe return to their family should it become lost. Through community engagement, Animal Care strives to support diversity, equity and enrichment in an effort to improve the lives of animals so they may live good lives, free from cruelty, pain and suffering.