#ACTNOW District Attorney Fentanyl Awareness Campaign and Trainings

2023 NACo Achievement Award Winner

San Bernardino County, Calif., CA

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About the Program

Category: Criminal Justice and Public Safety (Best in Category)

Year: 2023

The San Bernardino County District Attorney’s Office recently launched #ACTNOW, (Awareness Campaigns and Trainings) outreach and education program as well as dedicated webpage with free sharable trainings, video’s, factsheets and contact information to local organizations aimed to raise community awareness and help slow the growing fentanyl epidemic. The District Attorney Public Affairs Office created a framework in October of 2022 for #ACTNOW which has been presented to faculty and parent groups in eight San Bernardino County School Districts, rotary clubs, County Department head meetings, and IEHP health symposiums. The #ACTNOW model combines the facts and trends regarding fentanyl and signs of opioid abuse in conjunction with the most up to date efforts of the District Attorney’s Office in holding accountable those who choose drug profits over human life by selling or distributing the deadly substance. The success of #ACTNOW is amplified by the unique way the entire presentation is shared. Immediately available via a QR code, #ACTNOW is now in the hands of every attendee, with a request from our Office to act and identify at least one person in their lives they can share the information and have a conversation with.